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THE IMPORTANCE OF DIGITAL LEADERSHIP MATURITY FOR BUSINESS SUCCESS

Research carried out by BCG - Boston Consulting Group, commissioned by Google in 2021, shows that only 30% of companies have digital maturity,

creating solutions at scale that affect financial return, revenue growth and cost savings, as can be seen by the data shown in the graphs below:




Based on the survey, it is observed that leading digital companies bring 2x more solutions at scale, with 30% of organizations scaling customer-oriented solutions, slightly more than scaling business-related digital operations and solutions (24% each), and finally, companies considered digital leaders scaled 70% more go-to-market solutions than laggards.


To this end, leading digital companies use analytics and Artificial Intelligence tools to transform data-based insights into business actions, track results, as well as create learning and training cycles, which impacts their entire structure.


As companies are managed by people, the leaders in these companies set an important example, as they strive for the systemic construction of the digital technological base, promoting the training of the workforce in a vertical way in favor of practices and actions guided by the search for high quality, building a solid, agile, collaborative, collaborative and business-success-oriented execution mindset.

The reference study identifies three factors that successful leaders in the digital context rely on:


Although the context of the research refers to leading digital companies, it is worth noting here, our emphasis, that the structure of values, converted into organizational practices, result from an ecosystem that well scales the interrelation of structures and elements of the with the performance of the human being, as I pointed out in a recent article: Inspiring Leadership and the Humanized Ecosystem.

Therefore, digital technology and its tools, like the leading companies in this context, must be dimensioned through structures that allow their applicability and systematized development, constituting a necessary way to develop an efficient and integrated management, capable of generating high quality and value products and services.


I must remember that algorithms and machines, even with high embedded technology, cannot by themselves achieve the feat of generating high quality products and services and obtaining results in a sustainable way, as I point out in my other article The Industry 4.0 Pandemic Post, since it will depend on how the resources and elements arranged in the environment are used to achieve the objectives, where and when true leaders act and make a difference.


Turiddo Bonazzi is Director/Head of People Management at Blink Telecom and columnist for Gente Mais Portal.

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